Mike Angiletta
Marketing Innovation Starts Here

Archive for November, 2009

2
Nov

How To Make Your Product Or Website More Usable With No Budget And Little Time

Posted in Speaking Engagements  by Mike on November 2nd, 2009

This blog is now officially active again!  I’ll be giving a talk in a few weeks on some very practical – and very fun – ways to improve the usability of a website, storefront, or product.  I’ll be sharing some practical “how to” steps on implementing usability testing for zero dollars and just a few hours.  If you’re in the SF Bay Area, you’re invited!

Whether for your product, website or storefront, conducting usability tests and audits often seems prohibitively expensive and time consuming. But did you know that effective user experience testing can essentially be had for free? Join Mike Angiletta, President of Online Marketing Connect, as he walks you through a real-world case study and offers you a first-hand view of how he was able to effectively transform the culture and product roadmap for a leading global electronics manufacturer. You’ll walk away from this session with a checklist of action items that you can begin to implement immediately. Importantly, these user experience lessons apply to ALL types and sizes of companies.

Details here: http://norcalbma.org/programs/emarketing_html

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