Mike Angiletta
Marketing Innovation Starts Here

Posts Tagged ‘customer loyalty’

8
Feb

Online Marketing Summit Video

Posted in Video  by Mike on February 8th, 2008

I am currently participating in a social media experiment for one of the more meaningful marketing conferences, the Online Marketing Summit.  I have joined with other scheduled speakers at the conference to engage with the 500+ attendees of the event via a forums website.   This site allows the attendees to:

  • - interact directly with OMS speakers and panelists to help define the topics they want discussed
  • - connect with their marketing peers and fellow OMS attendees before the event 
  • - engage in educational dialogue and vigorous debate with OMS speakers, panelists and attendees

For this experiment, I am hosting a forum on customer loyalty – a topic all too often ignored by marketers.  So far, we’re getting a ton of participation and feedback.  Here’s the fun video I created to get people hooked into the Loyalty Forum (the forums site is private so I can’t link to it):

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