Email Evolution Conference

I will be sitting on yet another panel this week.  This time it’s the Direct Marketing Association’s Email Evolution Conference on February 13th.  My panel topic: “Introducing SAM: Search and Email – Who Cares and How Does it Work? More Importantly, Why Does It Work?”.   The blend of email and search marketing doesn’t make a whole lot of sense to me so the questions should be surprising (hopefully, pleasantly so!).